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Executive Summary
Global Computer World Ltd is a full-Service Computer Center dedicated to consistently providing high customer satisfaction by rendering excellent service, an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.
Our Mission:
To give services that will enhance our client’s a better relaxation.
Our Motto:
Customer Satisfaction Guaranteed.
With the help of God I, have worked in a prestigious, for the past years. God has helped me to create a large client following through hard work and dedication. I and my team of talented computer operators, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and attract more customers?
The keys to success in our business are:
Location: Providing an easily accessible location for customers.
Environment: Providing an environment conducive to giving a relaxing & professional service.
Convenience: Offering clients a wide range of services in one setting, and extended business hours.
Reputation:
The owner and other computer operators have a reputation for providing superior personal service.
Products and Services:
Global Computer World Ltd will be providing services to better meet our customers’ needs.
Services: Global Computer World Ltd is considered an upscale, full-service Computer Center. We offer a wide range of services that include: General Online Processing,General Printing,Passport Photograph,Repairs of Laptops & Software Installation
Competitive Summary:
Global Computer World Ltd wants to set itself apart from other computer centers that may offer only one or two types of services. Having come from such a computer centers, I realized from talking to clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their ID done at one place, typing and print at another place. Although the focus of Global Computer World Ltd is customers services, we do plan to offer our clients the convenience of all these services in one location.
There are numbers of computer centers like ours, but they are mainly in the very high income parts of Rivers State University in azikewe back gate Port-Harcourt and surrounding areas. We do not intend to compete with these so called “day spas”. We wish to offer a middle ground for those clients who can’t quite afford those high-end luxury computer centers.
ADVERTISING
Our advertising strategy is a simple one: satisfied clients are our best marketing tool. When a client leaves our computer center with a good work, he or she is broadcasting our name and quality to the public. Most of our clients will be referrals form existing clients.
No major advertising campaigns are planned. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also offer discounts to the new clients who have been referred. A client would simply refer new clients to us, and we will place a discount for each client he or she brings. The more they bring the more chances they have in winning this discount.
Location:
The location is strategically situated on one part of the shops in shopping complex, Shop 58 in Rivers State University in Port Harcourt, Rivers State. It is a high profile area, with easy access from all parts of the University.
Regulations:
Global Computer World Ltd will be operated in strict guidance with the health and dress codes, particularly when working with customers. The fire code will also followed in regards to posters and pictures that will be displayed on the walls. All employees will be expected to be punctual, polite and respectful to all customers and staff, and follow the implemented dress code which consists of a company smock, dark pants and dress shirt/blouse. All lunch breaks will be 45 minutes in length and will be staggered between staff from 11:30am to 1:15pm.
Wisdom is the ability to apply Knowledge
